Vendor List
The ad providers and partners in BRNDTS's demand stack that need a CMP vendor entry on your site.
These vendors split into two separate ID spaces: IAB Vendors, registered on the official IAB Global Vendor List (GVL) and identified by a GVID shared across every TCF-compliant CMP; and Google Ad Tech Partners (ATP), companies not yet registered on the IAB GVL but present on Google's own ATP list, identified by an AC ID. Consent for these is carried in a separate Additional Consent (AC) string, which supplements the standard TCF consent string rather than replacing it.
IAB Vendors
Registered on the official IAB Global Vendor List - resolve these by GVID in your CMP.
| Vendor | GVID |
|---|
Google Ad Tech Partners
Not yet IAB-registered - consented via Google's Additional Consent (AC) string, which supplements the TCF string, identified by AC ID.
| Provider | AC ID |
|---|